Unser Influencer-Wiki

Die wichtigsten Begriffe von A-Z in unserem Glossar

a b c d e f g h i k l m n o p r s t u v w x y z

A

@ at Abonnent Account Affiliate Marketing Agenturprovision Algorithmus App Audience Quality Authenzität Awareness

Influencer Abonnenten

B

B2B - Content B2B Influencer Marketing Backlink Banner Beauty Influencer Benchmarketing bezahlte Reichweite Bio Blog Blogger Body Positivity Bodyshaming Boost Bot Brand-Awareness Brand Fit Branded Content Branding Briefing

Beauty Influencer

C

Call-to-Action Caption Category Influencer Celebrity Influencer Challenge Channel Chat Click Clickbait CLV / Customer Lifetime Value Comment Community Community Management Content Content Creator Content Marketing Contentplan Conversion Corporate Blog CPC / Cost-per-Click Creator Customer Journey

D

Digital Marketing Digital Media Digital Platform Dislike Display Advertising DM / Direct Message Download

E

E-Commerce E-Mail E-Mail Marketing E-Sport Influencer Earned Media Einfluss Electronic Word-of-Mouth (eWOM) Emoji / Emoticon Empfehlungsmarketing Engagement Engagement Rate

F

Facebook Fake Follower Fakefluencer Fan FAQ Fashion Influencer Feed Filter Fit Fitness Influencer Follower Food Influencer For You Page (TikTok) Formatschutz Forum

G

Gadget Gaming Influencer Get ready with me Gewinnspiel Ghosting / Ghosten GIF Guides (Instagram)

H

Hack Hashtag Haul High Interest/ High Involvement How-to Hyperlink

I

IGTV Impressum & Impressumspflicht Influencer Influencer Management Influencer Marketing Influencer Marketing Agentur Insights Inspo Instagram Interaktionen

Influencer Kamera

K

Kampagne Kampagnen Management Kanal Kennzeichnungspflicht Keyword Klickrate Kommentar Kooperation KPI Künstlersozialkasse - KSK Künstliche Intellienz (KI)

Kampagne Meeting

L

Launch Like Link LinkedIn Live-Events Livestreaming Local Influencer Lookbook (Influencer)

Likes App

M

Makro Influencer Mass Follower Mega Influencer Meme Messenger Microblog Mikro Influencer Multiplikator Multi-Plattform-Kampagne Mundpropaganda

N

Nano Influencer Naturelover Netzwerk Netzwerkeffekt Newsletter Nofilter

O

Online Marketing OOTD Organische Reichweite

P

Pageview Paid Content Pay per View Pet Influencer Pinterest Platzierung Podcast Preset Prodcut-Placement Promotion

R

Rabattcode Reel Reichweite Reposten Retweet Review

S

Science Influencer Seeding Selfie SEO Shitstorm Snap Snapchat Social Media Social Media Marketing Social Media Plattform Social Network Spam Sponsoring Story Storytelling Streaming Swipe-up

T

Tag Takeover Talent Tausend-Kontakt-Preis (TKP) Testimonial TikTok Tool Tracking Travel Influencer Tutorial Tweet Twitter Twitch

U

Unboxing Unfollow User User Generated Content

V

Verweildauer Video Views Virales Marketing Virtual Influencer Visitor Vlog

W

WhatsApp Website Werbekampagnen Werbekennzeichnungen Werbewirkung Werbung Word-of-Mouth-Marketing

X

Y

Z

Zielgruppe Zuschauer