Virtual Influencer
Virtual Influencers are becoming increasingly popular. They are not real people, but computer-generated figures or digital avatars based on people. In connection with virtual influencers, the term CGI (Computer Generated Imagery) influencer is also frequently used. They are designed to promote a promising marketing of a product, brand, service, or service of well-known and established brands on social media.
Virtual Influencers have their own accounts on social media platforms such as Instagram, TikTok or YouTube, for which they are given their own planned identity that makes them appear human and real to other users of the platform. One of the most well-known Virtual Influencers is Lu do Magalu.
The advantage of brand-owned Virtual Influencers: the personality of the avatar can be fully customized to the brand values. This includes not only the external appearance, but also the verbal language, gestures, environments, lifestyles, and the topics and content that the character should convey. All content follows a script and is therefore one hundred percent branded.