Tutorial
A tutorial is a kind of instruction manual in the form of a video that explains a topic, a certain process or a function. Often because of tutorials created by influencers, in which they show their followers step by step how something works.
Tutorials were posted in influencer marketing as one of the first formats of storytelling, especially in beauty and gaming. Today, many companies use tutorials from the consumer sector to draw attention to their products in the least promotional way possible. These are topics such as financial investments, gardening or even explanatory videos for social media offers.