Travel Influencer
A Travel Influencer is a person who shares their personal travels with tips, videos and pictures on their accounts via social media, with numerous followers. They also rate and review travel agencies, airports, airlines, destinations and hotels, among others, as part of private or business activities (collaborations), influencing the opinions and behavior of their followers.
Classic influencers are also increasingly sharing their vacation experiences with their community without focusing on the topic of travel. The best-known travel influencers in Germany include Liz Kaber, Yvonne Pferrer and Lisa-Marie Schiffner.