Testimonial
The term testimonial comes from the English language and means "reference, testimony" and refers to the use of consumers, celebrities or animated avatars to promote a service or product. This means is intended to increase the credibility of a product, as the customer can thus identify better.
For a positive image transfer, it is important that the product image matches the characteristics of the personality and that the advertising message is conveyed in a credible manner.
According to market research analyses, there has been a continuous increase in testimonial advertising in recent years. The best-known form of testimonial is the use of well-known personalities.