Sponsoring
Sponsoring is a means of communication used by companies. A so-called sponsor provides a person, an association or an event with money, material resources or services. In return, the sponsored party is expected to provide a service in return.
The goals of sponsoring are to increase awareness and turnover, to address a special target group and to draw attention to one's own company; this happens primarily in connection with a media event.
In influencer marketing, sponsorship is used for networking meetings for influencers or outstanding media campaigns.