Preset
Presets are color filters that can be applied to photos. They are very similar to normal filters. Presets are used especially when influencers sell their own filters to their followers, for example for Instagram. Influencers design the presets individually, for example for the color scheme, and thus create a special recognition value.
The presets can be purchased from various influencer stores and are then used, in most cases, via the Lightroom app.