Podcast
A podcast is a series of regularly published audio or video contributions on platforms such as Spotify, iTunes or Deezer. The corresponding podcast episodes are accessed on demand, i.e., via Internet services that make their respective content directly available to the user.
Influencers in particular use the format of a podcast to record about certain topics in a long format and without a time limit. Brands can also appear within a so-called influencer podcast, for example, by becoming the sponsor of a complete podcast episode, having a soundtrack recorded, or founding a podcast together with the influencer.