Online Marketing
Online marketing describes marketing activities that are implemented on the Internet. Due to digitalization, this strategy is gaining more and more value. Online marketing differs from offline marketing and is divided into the following areas, among others: E-mail marketing, search engine marketing, affiliate marketing, influencer marketing and social media marketing.
For companies, especially the area of social media marketing is of great importance, because so through Instagram, TikTok or Facebook, contact with customers can be maintained.
The goals of online marketing are to increase product and brand awareness, acquire new customers and achieve good rankings in search engines such as Google.