LinkedIn is a US-American social network and is considered the largest professional network worldwide. The platform is mainly used to maintain business contacts and is a competitor of the German business network Xing. In general, LinkedIn specializes in the areas of jobs and careers and offers users a platform for discovering jobs, contacting employees, being inspired by current topics in the world of work and establishing international relationships in the business world.
Companies largely use the platform to acquire employees and gather information from a wide range of applicants. It is also frequently used to publish company information and to establish and maintain business relationships.