Influence
When you talk about influence ininfluencer marketing, you're often talking about influencers actively changing reviews, services, products, or brands. To divide this influence even more precisely, there are different classes of influencers such as macro or micro influencers. This class designation is intended to provide assistance, especially in the case of transaction costs or evaluation of influencers - but only if the influencer marketing agency and the advertiser agree on the corresponding class.