Imprint & Imprint obligation
Influencers who offer or advertise goods, services or services online are obliged to provide their users with an imprint so that they know who the operator of the website is. The influencer is also obliged to provide an imprint in written correspondence, for example via e-mail.
An imprint is a kind of business card in which various details about the operator are listed, such as the name, address, e-mail address and telephone number. The imprint is usually accessible via a link, which must clearly refer to the imprint. This should be easily recognisable, directly accessible, and permanently available. In most cases, the link to the imprint can be found directly in the bio of the respective influencer under “Website”.