Food Influencer
Food influencers are people who showcase culinary content in the form of pictures, videos and texts on social media platforms such as Instagram or TikTok. They are influencers who deal with everything to do with the topics of nutrition and cooking; in doing so, they appeal to a broad target group and enjoy a great deal of trust within their community.
Food influencers inspire people to cook for themselves and share recipes with their followers. Furthermore, they describe their experiences of various restaurants and can help to win potential customers through their reviews and their reach.