Fashion Influencer
On the social media platform Instagram, numerous posts on the topic of fashion can be found using hashtags such as #fashion or #ootd. The so-called fashion influencers have a large number of followers and inspire their community with their exceptionally good taste in fashion. Moreover, they not only provide inspiration, but also encourage the buying process, which is why they often cooperate with fashion companies. Fashion influencers usually stand out with a visually appealing feed, for example on Instagram, and sometimes also act as critics of the newly presented collections at fashion shows.
Some fashion influencers have already launched collections with brands or even founded their own labels. They are authentic, passionate, inspiring and have a feel for the latest fashion trends. Top fashion influencers include Stefanie Giesinger, Lena Gerke, Sami Slimani and Caro Dauer.