Competitions
Competitions are becoming increasingly popular, especially in influencer marketing. They are a marketing measure of companies and brands to increase the reach and to arouse the interest of users for certain products or services.
In most cases, competitions or raffles are offered in cooperation with an influencer. Influencers present these on social media and advertise the prizes to their community. In the best case, the advertising can lead to an increased demand and thus to a higher profit. Additionally, it's always good advertising for the brands and companies. Influencers often get a strong community increase through competitions and reach more users.
Competitions are tolerated by the social networks, but they require a disclaimer in the terms and conditions stating that they have no connection with the competition or the prize draw.