Campaign
A campaign is an action of a company, usually limited in time, which promotes products or services with the aim of increasing sales and profits and strengthening the company's image and market position. In most cases, a campaign is prepared and executed by a marketing agency. Influencers are a big part of many campaigns via social media - the main focus is on the best possible selection of influencers, inspiring and targeted storytelling, and meaningful evaluation of the campaign's success.
The basis of campaigns with influencers are contracts following the negotiation of the specifically defined performance, the briefing and the quantitative and qualitative evaluation.