Branded Content
Branded content is a marketing measure in which the posted content is intended to create a bond with the target group. Through this bond, the target group should keep the presented products and services in positive memory and associate them with equally positive experiences. The users should learn to trust the brand and thus help the company to achieve greater awareness and brand loyalty.
Instagram now offers to make collaborations between brands and influencers visible. In posts, videos or stories, the content created can also be directly marked as branded content.