Advertising labels
Advertising labels are particularly important in the influencer marketing sector, as the separation of editorial and advertising content must also be considered there. An influencer who has received a consideration from a company or agency for a post about a certain product or service must label said post as advertising. At first glance, it must be obvious to other users that this is an advertisement or an ad. Young people have a lot of trust in their influencers and it is even more important that the advertising is clearly visible.