Case Study # KISS X DM
Campaign idea:
As the world's largest manufacturer and supplier of nail products, KISS was the first company to bring professional-quality nails directly to the consumer — with all-in-one kits that are easy to use and achieve salon-like results. Today, KISS products are available in over 90 countries worldwide. The KISS product line has expanded to include nail care, nail art, manicure and pedicure tools, and eyelash and eyebrow kits.
Goal:
KISS was available for a certain time, from 22.02 - 23.03.2023, in DM stores throughout Germany. The display included the most popular products from the KISS range. The aim of the campaign was to create awareness for the KISS products and to encourage shoppers to convince themselves of the quality of the products on the spot.
The Message:
Bring your beauty studio to your home! Spreading this message was exactly the task of our selected influencers.
Implementation
First, we defined the target group and discussed the goal with the client. In the next step, as an influencer marketing agency, we filtered our portfolio for suitable talents and finally decided on a mix of Micro- & Macro-Influencer from the areas „Lifestyle / Beauty & Fashion“, with a main target group of 18-35 years.
Authentic product integrations, on site at the DM and the individual presentations of the simple application at home, were the result.
This Campaign is a fine example of how successful a collaboration can be when the brands have enough creative freedom for the Creators !
Reporting
The focus was on moving images in order to convey the corresponding storytelling. In total, 7 Creators posted one Instagram Story and one Instagram Reel each.
The result:
Total Views: +500.000
Interaction in total: +20.000
Average interaction rate: 4 %
Feedback: Sold-out displays and one satisfied customer